Abstract:
Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.
This could also be of interest:
Research Papers
Testing data fusion
Catalogue: Seminar 1988: Media And Media Research
Author: James Rothman
 
June 15, 1988
Research Papers
The end of fusion fear?
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Alfred E. Bronner
 
September 1, 1990
