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Enabling digital transformation

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: Microsoft

Authors: Jeffrey Mercer, Marian Anderson

Abstract:

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Jeffrey Mercer

Author

This is a long description of some author details.

Marian Anderson

Author

This is a long description of some author details.

Research Papers

Fusion Forward

Catalogue: Fusion 2019

Author: Barry Jennings

Company: Microsoft

November 10, 2019

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Citation

Jennings, B. (2019a, November 10). Fusion Forward. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/fusion-forward


Videos

Enabling digital transformation

Catalogue: Fusion 2019

Authors: Jeffrey Mercer, Marian Anderson

Company: Microsoft

November 10, 2019

×

Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/enabling-digital-transformation-10856


Research Reports

How to demonstrate the value of investing in customer insight

Catalogue: ESOMAR Publications

Author: ESOMAR B.V.

 

March 12, 2019

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Citation

B.V., E. (2019a, March 12). How to demonstrate the value of investing in customer insight. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/how-to-demonstrate-the-value-of-investing-in-customer-insight


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Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/how-to-demonstrate-the-value-of-investing-in-customer-insight