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Madrières and Caumont (1976a, June 15). Contribution of typological studies to the elaboration of an advertising strategy (French). ANA - ESOMAR. Retrieved June 30, 2024, from
Tuck, R. T. (1976a, April 01). International marketing research . ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/international-marketing-research-
Vincent, M. (1973a, November 28). Application of a new theory to allow a better definition, control and measurement of advertising strategies. ANA - ESOMAR. Retrieved June 30, 2024, from
Harmar Brown, F. (1973a, June 15). Summary of the 2nd day's proceedings . ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/summary-of-the-2nd-day-s-proceedings-
Twyman, T. (1973a, June 15). Towards widening the range of concepts used in creative strategies. ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/towards-widening-the-range-of-concepts-used-in-creative-strategies
Joannis, H. (1970a, February 01). The use of motivation and attitude research in formulating advertising strategy. ANA - ESOMAR. Retrieved June 30, 2024, from
King, S. (1966a, August 01). How useful is proposition testing?. ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/how-useful-is-proposition-testing-
Yankelovich, D. (1966a, June 01). Planning advertising strategy . ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy-
de Vulpian, A. (1966a, June 01). Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action. ANA - ESOMAR. Retrieved June 30, 2024, from