Abstract:
The author summarises the most interesting series of papers and discussions of the 2nd day of the ESOMAR Seminar "From market research to advertising strategy and vice-versa".
Date of publication: June 15, 1973
Author: Francis Harmar Brown
Abstract:
The author summarises the most interesting series of papers and discussions of the 2nd day of the ESOMAR Seminar "From market research to advertising strategy and vice-versa".
This is a long description of some author details.
Noordhoff, J. D. (1972a, June 15). Summary of the seminar . ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/summary-of-the-seminar-
Maitland, C. N. (1986a, June 15). A hard day's night. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/a-hard-day-s-night
Nash, P. (2018a, November 11). Data edge summary. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/data-edge-summary
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Harmar Brown, F. (1973a, June 15). Summary of the 2nd day's proceedings . ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/data-edge-summary