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Summary of the 2nd day's proceedings

Date of publication: June 15, 1973

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Francis Harmar Brown

Abstract:

The author summarises the most interesting series of papers and discussions of the 2nd day of the ESOMAR Seminar "From market research to advertising strategy and vice-versa".

Francis Harmar Brown

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Research Papers

Summary of the seminar

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Jan D. Noordhoff

 

June 15, 1972

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Citation

Noordhoff, J. D. (1972a, June 15). Summary of the seminar . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/summary-of-the-seminar-


Research Papers

A hard day's night

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Colin N. Maitland

 

June 15, 1986

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Citation

Maitland, C. N. (1986a, June 15). A hard day's night. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-hard-day-s-night


Videos

Data edge summary

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Peter Nash

 

November 11, 2018

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Citation

Nash, P. (2018a, November 11). Data edge summary. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/data-edge-summary


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Harmar Brown, F. (1973a, June 15). Summary of the 2nd day's proceedings . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/data-edge-summary