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Riboud, Roussel and Bourguignon (1986a, June 15). A marketing aid (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-marketing-aid-french-
Riboud, Roussel and Bourguignon (1986a, June 15). A marketing aid. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-marketing-aid