A marketing aid (French)

Date of publication: June 15, 1986

Abstract:

The purpose of this account is to set out the results of 3 years of concrete experience gained on this model and its simulation software. It breaks down into three main sections: I. The principle of the model insofar as concerns data collection and the econometric assessment of the latter. II. The various types of simulation which are possible with the software; various examples are given in this connection. III. The setting up a new mode of cooperation between the advertiser's marketing departments and the company making the studies.

  • PDF
  • This could also be of interest
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Study for non-durables consumer goods (English and French) Authors: Pierre Lacoste
A note on the application of motivation research in a modern advertising agency (French) Authors: Graeme Cranch
Factor analysis of consumer preferences (French) Authors: Jean Stoetzel
Motivation research and psychoanalysis (French) Authors: Alfred Denner
Motivation research in practice co-ordinated with marketing research (French) Authors: Börje Lindberg
Research into consumer behaviour and its motivation (English and French) Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
Research into consumer behaviour and its motivation (French) Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel
Sampling or "movivation" (French) Authors: Pierre Lacoste
The co-ordination of international research (French) Authors: Max K. Adler