Abstract:
The purpose of this account is to set out the results of 3 years of concrete experience gained on this model and its simulation software. It breaks down into three main sections: I. The principle of the model insofar as concerns data collection and the econometric assessment of the latter. II. The various types of simulation which are possible with the software; various examples are given in this connection. III. The setting up a new mode of cooperation between the advertiser's marketing departments and the company making the studies.
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A marketing aid (French)
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Automatic interaction detector (AID) and CHAID
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Band-aid "clear strip" product placement tests
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1973
