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Tripathi and Sriram (1994a, June 15). Media consumption: Product consumption nexus. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/media-consumption-product-consumption-nexus
Cooke and Pounds (1994a, June 15). Media research in segmented markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/media-research-in-segmented-markets
Bona, E. (1994a, June 15). Telebersaglio. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/telebersaglio
Smith, A. (1994a, June 15). Dissecting the media multiplier. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/dissecting-the-media-multiplier
Laborie and Charton (1994a, June 15). Media observer. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/media-observer
Nielsen and Bronée (1994a, June 15). State of the art multi media index. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/state-of-the-art-multi-media-index
Marx, J. (1994a, June 15). The new French magazine survey. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-new-french-magazine-survey
Wearn and Windle (1994a, June 15). Audience reaction as a tool for planning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/audience-reaction-as-a-tool-for-planning
Menneer, P. (1994a, June 15). Radio audiences. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/radio-audiences