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Zeller and Passingham-Hughes (2000a, November 01). The retail shake up in Asia. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-retail-shake-up-in-asia
Kehr, W. (1991a, September 08). Customer satisfaction research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/customer-satisfaction-research
Alsem, Leeflang and Reuyl (1987a, October 26). Predicting market shares and competitive behaviour using samples of different markets . ANA - ESOMAR. Retrieved September 26, 2024, from
Corstjens, Laurent and Rostand (1987a, October 08). Evaluating the impact of marketing mix variables on market shares. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluating-the-impact-of-marketing-mix-variables-on-market-shares
Montemayor-Orr, M. C. (1987a, June 15). The use of conjoint analysis in forecasting and price elasticity for a new pharmaceutical entry. ANA - ESOMAR. Retrieved September 26, 2024, from
Delbes, R. (1969a, June 15). Brand switching models. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-switching-models
Delbes, R. (1969a, June 15). Brand switching models (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-switching-models-french-
Johannsen, Alpers and Berent (1965a, April 01). Measuring and predicting sales effectiveness of advertisements . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-and-predicting-sales-effectiveness-of-advertisements-