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Customer satisfaction research

Date of publication: September 8, 1991

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Webster Kehr

Abstract:

This paper will cover true Customer Satisfaction Research, and the many distinct steps that are needed to achieve the goal - understanding what makes your client's customers loyal. These techniques can give a Market Research organisation dramatic new services, services which are every bit as important to their clients as their Market Research services.

Webster Kehr

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Research Papers

Customer satisfaction research

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Christian Hothum, Susanne Spintig

 

September 1, 1998

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Citation

Hothum and Spintig (1998a, September 01). Customer satisfaction research . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/customer-satisfaction-research-


Research Papers

The ROI of customer satisfaction research

Catalogue: Congress 2008: Frontiers

Authors: Jonathan Wibberley, Phyllis MacFarlane

Company: GfK

September 26, 2008

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Citation

Wibberley and MacFarlane (2008a, September 26). The ROI of customer satisfaction research. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-roi-of-customer-satisfaction-research


Research Papers

Global customer satisfaction monitoring

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Alison Blair

 

February 1, 2005

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Citation

Blair, A. (2005a, February 01). Global customer satisfaction monitoring. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/global-customer-satisfaction-monitoring


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Citation

Kehr, W. (1991a, September 08). Customer satisfaction research. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/global-customer-satisfaction-monitoring