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Customer satisfaction research

Date of publication: September 8, 1991

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Webster Kehr

Abstract:

This paper will cover true Customer Satisfaction Research, and the many distinct steps that are needed to achieve the goal - understanding what makes your client's customers loyal. These techniques can give a Market Research organisation dramatic new services, services which are every bit as important to their clients as their Market Research services.

Webster Kehr

Author

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Research Papers

Toward a common verbal scale of perceived quality

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Lawrence A. Crosby

 

September 1, 1992

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Citation

Crosby, L. A. (1992a, September 01). Toward a common verbal scale of perceived quality. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/toward-a-common-verbal-scale-of-perceived-quality


Research Papers

Perceptual discrepancies

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Harald Djupvik, Gunnhild Bodding

 

September 1, 1998

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Citation

Djupvik and Bodding (1998a, September 01). Perceptual discrepancies . ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/perceptual-discrepancies-


Research Papers

Sales management

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Authors: Panayiotis Kyziridis, Michael Saren, Nikolaos Tzokas

 

November 1, 1996

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Citation

Kyziridis, Saren and Tzokas (1996a, November 01). Sales management . ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/sales-management-


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Citation

Kehr, W. (1991a, September 08). Customer satisfaction research. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/sales-management-