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Customer satisfaction research

Date of publication: September 8, 1991

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Webster Kehr

Abstract:

This paper will cover true Customer Satisfaction Research, and the many distinct steps that are needed to achieve the goal - understanding what makes your client's customers loyal. These techniques can give a Market Research organisation dramatic new services, services which are every bit as important to their clients as their Market Research services.

Webster Kehr

Author

This is a long description of some author details.

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Citation

Kehr, W. (1991a, September 08). Customer satisfaction research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/customer-satisfaction-research