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Müller-Veeh, D. (1970a, September 01). Measurement of the competitive pressure of advertising campaigns. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/measurement-of-the-competitive-pressure-of-advertising-campaigns
Frost, W. A. (1970a, June 15). The development of a technique for measuring the reactions of general practitioners to mailing pieces and journal advertisements . ANA - ESOMAR. Retrieved July 28, 2024, from
Steiner, O. (1969a, November 01). Distribution-radar. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/distribution-radar
Cunningham and O'Connor (1968a, August 01). Consumer reaction to retail price and display changes. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/consumer-reaction-to-retail-price-and-display-changes
Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold". ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-
Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity (French). ANA - ESOMAR. Retrieved July 28, 2024, from
Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity. ANA - ESOMAR. Retrieved July 28, 2024, from
Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold"(German). ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-german-
Littman, F. H. (1961a, June 15). The child audience for radio and television. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/the-child-audience-for-radio-and-television