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Star, S. A. (1959a, June 15). Determining goals in research (French). ANA - ESOMAR. Retrieved August 03, 2024, from
https://ana.esomar.org/documents/determining-goals-in-research-french-
Shankleman, E. (1959a, June 15). The quantification of marketing factors (French). ANA - ESOMAR. Retrieved August 03, 2024, from
https://ana.esomar.org/documents/the-quantification-of-marketing-factors-french-
Shankleman, E. (1959a, June 15). The quantification of marketing factors. ANA - ESOMAR. Retrieved August 03, 2024, from
https://ana.esomar.org/documents/the-quantification-of-marketing-factors