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The quantification of marketing factors

Date of publication: June 15, 1959

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Eric Shankleman

Abstract:

The market research has largely contributed in recent years to provide facts. Instead of illusions that one had about the conditions of the market. The management has been able to make decisions on an evaluation more realistic and more accurate.

Eric Shankleman

Author

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Service after sale and studies of market for business Authors: Archibald Maddock Crossley
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
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Citation

Shankleman, E. (1959a, June 15). The quantification of marketing factors. ANA - ESOMAR. Retrieved September 13, 2025, from


https://ana.esomar.org/documents/the-quantification-of-marketing-factors