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The quantification of marketing factors

Date of publication: June 15, 1959

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Eric Shankleman

Abstract:

The market research has largely contributed in recent years to provide facts. Instead of illusions that one had about the conditions of the market. The management has been able to make decisions on an evaluation more realistic and more accurate.

Eric Shankleman

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Research Papers

The quantification of marketing factors (French)

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Eric Shankleman

 

June 15, 1959

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Citation

Shankleman, E. (1959a, June 15). The quantification of marketing factors (French). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-quantification-of-marketing-factors-french-


Research Papers

Quantification methods

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Masahiko Sato

 

September 1, 1998

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Citation

Sato, M. (1998a, September 01). Quantification methods. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/quantification-methods


Research Papers

The concept of prescriber scaling of intrinsic drug factors

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth

Authors: Erwin A. Douwes, Petra Draaijer

 

June 1, 1995

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Citation

Douwes and Draaijer (1995a, June 01). The concept of prescriber scaling of intrinsic drug factors. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-concept-of-prescriber-scaling-of-intrinsic-drug-factors


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Citation

Shankleman, E. (1959a, June 15). The quantification of marketing factors. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-concept-of-prescriber-scaling-of-intrinsic-drug-factors