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Samms, C. (1998a, June 15). Telecom brands. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/telecom-brands
Briggs, R. (1998a, June 15). Measuring advertising on the web. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/measuring-advertising-on-the-web
Tanaka and Yasue (1998a, June 15). Advertising creative strategies in Asia . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/advertising-creative-strategies-in-asia-
Vihalemm, T. (1997a, November 01). Construction of otherness via cross-cultural advertising. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/construction-of-otherness-via-cross-cultural-advertising
Poltrack, D. F. (1997a, June 15). Needed. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/needed
Byfield and Caller (1997a, June 15). Fitting international brands for consumers. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/fitting-international-brands-for-consumers
Meirelles Reis, A. (1997a, June 15). Laddering. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/laddering
Smith, A. (1997a, June 15). Integrated marketing communications starts with print plus television. ANA - ESOMAR. Retrieved June 24, 2024, from
Kahan and Mulryan (1997a, June 15). When marketing is a matter of life and death. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/when-marketing-is-a-matter-of-life-and-death