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Bennett and Peacock (2005a, June 21). Measuring radio's real ROI. ANA - ESOMAR. Retrieved July 20, 2024, from
https://ana.esomar.org/documents/measuring-radio-s-real-roi
Koshechkina and North (2005a, June 21). Radio lunch for busy Muscovites. ANA - ESOMAR. Retrieved July 20, 2024, from
https://ana.esomar.org/documents/radio-lunch-for-busy-muscovites
Arnaldo, Rawe and Bertoli (2005a, June 20). Measurement of OOH audiences. ANA - ESOMAR. Retrieved July 20, 2024, from
https://ana.esomar.org/documents/measurement-of-ooh-audiences
Zheng and Wang (2005a, March 13). Media competition and co-existence. ANA - ESOMAR. Retrieved July 20, 2024, from
https://ana.esomar.org/documents/media-competition-and-co-existence
Foxon and Desai (2004a, November 28). Targeting the kaleidoscope. ANA - ESOMAR. Retrieved July 20, 2024, from
https://ana.esomar.org/documents/targeting-the-kaleidoscope
Engel, B. (2004a, June 18). Pre-testing technological developments and their market introduction. ANA - ESOMAR. Retrieved July 20, 2024, from
Fitzwilson and Seagren (2004a, June 18). Getting an IPG. ANA - ESOMAR. Retrieved July 20, 2024, from
https://ana.esomar.org/documents/getting-an-ipg
McConochie, Uyenco and Killion (2004a, June 17). Radio's unique contribution to the media mix according to PPM's 'real' cross-media measurement. ANA - ESOMAR. Retrieved July 20, 2024, from
van Meurs and North (2004a, June 17). Radio zapping. ANA - ESOMAR. Retrieved July 20, 2024, from
https://ana.esomar.org/documents/radio-zapping