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Friend and Engel (1998a, June 15). Identifying, tracking and targeting viewer segments . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/identifying-tracking-and-targeting-viewer-segments-
Montserrat, J. (1997a, June 15). The consumer. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-consumer
Tripathi, K. (1996a, November 01). Ad tracking in India . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/ad-tracking-in-india-
Carey, Chiaramonte, Eden and Zhao (1996a, November 01). Is there one global village for our future generation? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/is-there-one-global-village-for-our-future-generation-
Reif, Cayrol and Turtle (1996a, September 01). Developing a new way to monitor opinion in Europe. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/developing-a-new-way-to-monitor-opinion-in-europe
Sannaes, H. (1996a, June 15). Price information. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/price-information
Maitra and Mookerjea (1996a, March 01). What have we learnt from tracking sponsorships?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/what-have-we-learnt-from-tracking-sponsorships-
Adler, J. (1995a, September 01). Action-based system to maintain customer loyalty. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/action-based-system-to-maintain-customer-loyalty
Fuller and Rippon (1994a, June 15). Breaking free from the testing mentality. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/breaking-free-from-the-testing-mentality