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Bartos and Gallup (1990a, June 15). George Gallup. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/george-gallup
Gallup, G. (1957a, June 15). Activation . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/activation-
Gallup et al. (1957a, June 15). Research into consumer behaviour and its motivation (French) . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-french-