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Research into consumer behaviour and its motivation (French)

Date of publication: June 15, 1957

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel

Abstract:

Conference papers from the ESOMAR/WAPOR Congress 1957.

George Gallup

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Paul Lyness

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Börje Lindberg

Author

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Alfred Denner

Author

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Graeme Cranch

Author

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Jean Stoetzel

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Research Papers

Research into consumer behaviour and its motivation (English and French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz

 

June 15, 1957

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Citation

Agostini et al. (1957a, June 15). Research into consumer behaviour and its motivation (English and French). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-english-and-french-


Research Papers

Consumer behaviour and motivation research

Catalogue: The European Marketing Research Review 1971

Author: Eugen Barat

 

June 15, 1971

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Citation

Barat, E. (1971a, June 15). Consumer behaviour and motivation research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/consumer-behaviour-and-motivation-research


Research Papers

Motivation research and psychoanalysis (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Author: Alfred Denner

 

June 15, 1957

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Citation

Denner, A. (1957a, June 15). Motivation research and psychoanalysis (French). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/motivation-research-and-psychoanalysis-french-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
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Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Gallup et al. (1957a, June 15). Research into consumer behaviour and its motivation (French) . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/motivation-research-and-psychoanalysis-french-