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George Gallup

Date of publication: June 15, 1990

Catalogue: ARF Guidelines Handbook

Authors: Rena Bartos, George Gallup

Abstract:

GEORGE GALLUP is executive head of the Gallup Organization, Inc. Author of many books and articles on public opinion research, he has been the recipient of five awards for outstanding achievement, including the Advertising Gold Medal Award -1964 and the AMA’s Partin Award (1965). Gallup developed a survey procedure to deter- mine reader interest in the news and advertising content of news- papers. In 1931 he applied this method to the first nationwide survey of weekly magazines. In 1932 he organized the first full-fledged copy- research department at Young & Rubicam. Born in Jefferson, Iowa, he received his B.A., M.A., and Ph.D. from the University of Iowa and has been awarded honorary degrees from 13 colleges and universities.

Rena Bartos

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George Gallup

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Project George Commercial

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1971

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, C. (1971a, June 01). Project George Commercial. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/project-george-commercial


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We eat, we drink and we buy

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Malcom R. Mather, Alec Gallup, Kenji Iljlma

Company: Nippon Research Center Ltd.

June 15, 1992

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Citation

Mather , Gallup and Iljlma (1992a, June 15). We eat, we drink and we buy. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/we-eat-we-drink-and-we-buy


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Defence preferences

Catalogue: Congress 2017: Visionary

Author: Kancho Stoychev

Company: Gallup International Association

October 26, 2017

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Stoychev, K. (2017a, October 26). Defence preferences. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/defence-preferences


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Citation

Bartos and Gallup (1990a, June 15). George Gallup. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/defence-preferences