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van der Noort and Petric (1994a, June 15). Effectiveness of newspaper advertising. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/effectiveness-of-newspaper-advertising
Wafai and El-Tigi (1994a, January 01). Selling beyond belief . ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/selling-beyond-belief-
van Rij, J. B. (1992a, June 15). Global growth of US values among youth. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/global-growth-of-us-values-among-youth
Brown, Mercieca and Parrish (1991a, June 15). Research for broadcasting decisions. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/research-for-broadcasting-decisions
Berrol, E. (1991a, June 15). An evaluation study of joint EC/ETC advertising to American prospects for pleasure travel to Europe. ANA - ESOMAR. Retrieved June 25, 2024, from
van Meerem, L. (1990a, June 15). Multi media effects: Synergy between television, tv magazine and newspaper ads?. ANA - ESOMAR. Retrieved June 25, 2024, from
Crisci, M. (1988a, June 15). Poster research: From cover and frequency to effectiveness. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/poster-research-from-cover-and-frequency-to-effectiveness
Fabris, G. (1984a, June 15). Improving the effectiveness of our media planning. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/improving-the-effectiveness-of-our-media-planning
Agostini and Steinberg (1980a, June 15). Predicting media schedule effectiveness by the 'media planex' method . ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method-