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Jones, Cranch and Durant (1980a, June 15). How research can help the creative man in advertising . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/how-research-can-help-the-creative-man-in-advertising-
Gallup et al. (1957a, June 15). Research into consumer behaviour and its motivation (French) . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-french-
Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency (French). ANA - ESOMAR. Retrieved September 20, 2024, from
Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency. ANA - ESOMAR. Retrieved September 20, 2024, from