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Schürmeyer, M. (1974a, September 01). Order form research for trade conscious marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/order-form-research-for-trade-conscious-marketing
Ruppe, H. (1973a, June 15). Distribution system and distribution policy in marketing-oriented economies with special reference to the Federal Republic of Germany. ANA - ESOMAR. Retrieved September 26, 2024, from
Ruppe, H. (1972a, September 01). Distribution structure and marketing strategy. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/distribution-structure-and-marketing-strategy