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Distribution structure and marketing strategy

Date of publication: September 1, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Company: Nielsen

Author: Harald Ruppe

Abstract:

My paper deals with the development of a much discussed shop type in Germany and its influence on marketing strategy. The latter may be defined as the "selection of the target group towards whom the effort of the firm will be devoted and development of a marketing mix. "

Harald Ruppe

Author

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Research Papers

Distribution policy and distribution research

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: Uwe Johannsen, Claus Merbold

 

June 15, 1972

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Citation

Johannsen and Merbold (1972a, June 15). Distribution policy and distribution research . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/distribution-policy-and-distribution-research-


Research Papers

Kao's marketing strategy and marketing intelligence system

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Masashi Kuga

 

June 15, 1988

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Citation

Kuga, M. (1988a, June 15). Kao's marketing strategy and marketing intelligence system. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/kao-s-marketing-strategy-and-marketing-intelligence-system


Research Papers

International marketing strategy

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: William Ramsay

 

June 15, 1991

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Citation

Ramsay, W. (1991a, June 15). International marketing strategy. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/international-marketing-strategy


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Citation

Ruppe, H. (1972a, September 01). Distribution structure and marketing strategy. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/international-marketing-strategy