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Distribution structure and marketing strategy

Date of publication: September 1, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Company: Nielsen

Author: Harald Ruppe

Abstract:

My paper deals with the development of a much discussed shop type in Germany and its influence on marketing strategy. The latter may be defined as the "selection of the target group towards whom the effort of the firm will be devoted and development of a marketing mix. "

Harald Ruppe

Author

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Citation

Ruppe, H. (1972a, September 01). Distribution structure and marketing strategy. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/distribution-structure-and-marketing-strategy