Distribution system and distribution policy in marketing-oriented economies with special reference to the Federal Republic of Germany
Abstract:
This paper, after discussing the role of trade in the Federal Republic of Germany, deals with the structure of wholesalers and retailers. Concentration, cooperation and a number of major changes that have taken place during the past two decades are described. In its second part the paper refers to distribution policies of manufacturers and trade. A variety of reasons for the rapidly changing pattern of distribution is reviewed, such as the influences stemming from the environment and consumers.