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Zanelli et al. (1960a, June 15). Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes". ANA - ESOMAR. Retrieved September 20, 2024, from
Stern, H. (1960a, June 15). Contribution to the discussion Thursday afternoon, September 15th. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/contribution-to-the-discussion-thursday-afternoon-september-15th