Back

Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes"

Date of publication: June 15, 1960

Catalogue: ESOMAR Conference 1960

Authors: Enrico Zanelli, H. Emanuel, Horst Stern, Andrew S. C. Ehrenberg, Jan L. Wage, H. van Lange, Jan van Rees

Abstract:

Group discussion on the papers "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes" by Mr. Zanelli and Mr. Emanuel.

Enrico Zanelli

Author

This is a long description of some author details.

H. Emanuel

Author

This is a long description of some author details.

Horst Stern

Author

This is a long description of some author details.

Andrew S. C. Ehrenberg

Author

This is a long description of some author details.

Jan L. Wage

Author

This is a long description of some author details.

H. van Lange

Author

This is a long description of some author details.

Jan van Rees

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Discussion group III

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: W. D. McClelland, R. A. Davie

 

June 15, 1972

×

Citation

McClelland and Davie (1972a, June 15). Discussion group III. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/discussion-group-iii


Research Papers

Discussion group II

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: R. W. Kalusche

 

June 15, 1972

×

Citation

Kalusche, R. W. (1972a, June 15). Discussion group II. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/discussion-group-ii


Research Papers

Discussion group IV

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: Friedrich Wendt, Michael D. Ryan

 

June 15, 1972

×

Citation

Wendt and Ryan (1972a, June 15). Discussion group IV. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/discussion-group-iv


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Zanelli et al. (1960a, June 15). Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes". ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/discussion-group-iv