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Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes"

Date of publication: June 15, 1960

Catalogue: ESOMAR Conference 1960

Authors: Enrico Zanelli, H. Emanuel, Horst Stern, Andrew S. C. Ehrenberg, Jan L. Wage, H. van Lange, Jan van Rees

Abstract:

Group discussion on the papers "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes" by Mr. Zanelli and Mr. Emanuel.

Enrico Zanelli

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H. Emanuel

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Horst Stern

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Andrew S. C. Ehrenberg

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Jan L. Wage

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H. van Lange

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Jan van Rees

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Discussion group III

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: W. D. McClelland, R. A. Davie

 

June 15, 1972

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McClelland and Davie (1972a, June 15). Discussion group III. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/discussion-group-iii


Research Papers

Discussion group II

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: R. W. Kalusche

 

June 15, 1972

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Kalusche, R. W. (1972a, June 15). Discussion group II. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/discussion-group-ii


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Discussion group IV

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: Friedrich Wendt, Michael D. Ryan

 

June 15, 1972

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Wendt and Ryan (1972a, June 15). Discussion group IV. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/discussion-group-iv


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Citation

Zanelli et al. (1960a, June 15). Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes". ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/discussion-group-iv