Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes"

Date of publication: June 15, 1960

Abstract:

Group discussion on the papers "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes" by Mr. Zanelli and Mr. Emanuel.

Enrico Zanelli

Author

This is a long description of some author details.

H. Emanuel

Author

This is a long description of some author details.

Horst Stern

Author

This is a long description of some author details.

Andrew S. C. Ehrenberg

Author

This is a long description of some author details.

Jan L. Wage

Author

This is a long description of some author details.

H. van Lange

Author

This is a long description of some author details.

Jan van Rees

Author

This is a long description of some author details.

Research Papers

Research Papers

Research Papers

  • PDF
  • This could also be of interest