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Lorenz-Christensen, J. (1960a, June 15). New possibility of comparative testing of advertisements. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/new-possibility-of-comparative-testing-of-advertisements
Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/the-consumption-pioneers
Agostini, J. M. (1960a, June 15). A short-cut method for estimating the unduplicated audience of a combination of media (French). ANA - ESOMAR. Retrieved June 25, 2024, from
de Leve, S. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/advertising-research-90
von Dohnanyi, K. (1960a, June 15). The application of survey methods to forecasting (French). ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/the-application-of-survey-methods-to-forecasting-french-
Stapel, J. (1960a, June 15). The consumption pioneers (French). ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/the-consumption-pioneers-french-
Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes
Ehrenberg, A. S. (1960a, June 15). Comments on the papers to be read on Thursday afternoon, September 15th, on advertising by A.S.C Ehrenberg. ANA - ESOMAR. Retrieved June 25, 2024, from
Schmelzer, W. K. (1960a, June 15). Opinion and market research in society. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/opinion-and-market-research-in-society