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Advertising research

Date of publication: June 15, 1960

Catalogue: ESOMAR Conference 1960

Author: Sander de Leve

Abstract:

This treatise does not pretend to bring anything new or to be complete. The ESOMAR Congress gives the writer an opportunity for reflecting on his own research activities, and for making a few marginal notes which will serve as the starting point for discussion. He has illustrated this treatise with examples from his own experience.

Sander de Leve

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Research Papers

Advertising research

Catalogue: ESOMAR Conference 1960

Author: Enrico Zanelli

Company: ESSO

June 15, 1960

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Citation

Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/advertising-research-89


Research Papers

Advertising works

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Authors: Theodore Nowak, Seymour Smith

Company: The Coca-Cola Company

June 15, 1971

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Citation

Nowak and Smith (1971a, June 15). Advertising works. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/advertising-works


Research Papers

The first 50 years of the advertising research foundation

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

 

January 1, 1990

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Citation

B.V., A. (1990a, January 01). The first 50 years of the advertising research foundation . ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/the-first-50-years-of-the-advertising-research-foundation-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

de Leve, S. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/the-first-50-years-of-the-advertising-research-foundation-