Advertising research

Date of publication: June 15, 1960

Author: Sander de Leve


This treatise does not pretend to bring anything new or to be complete. The ESOMAR Congress gives the writer an opportunity for reflecting on his own research activities, and for making a few marginal notes which will serve as the starting point for discussion. He has illustrated this treatise with examples from his own experience.

Sander de Leve


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