Abstract:
This treatise does not pretend to bring anything new or to be complete. The ESOMAR Congress gives the writer an opportunity for reflecting on his own research activities, and for making a few marginal notes which will serve as the starting point for discussion. He has illustrated this treatise with examples from his own experience.
This could also be of interest:
Research Papers
Advertising research
Catalogue: ESOMAR Conference 1960
Author: Enrico Zanelli
Company: ESSO
June 15, 1960
Research Papers
Advertising works
Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Authors: Theodore Nowak, Seymour Smith
Company: The Coca-Cola Company
June 15, 1971
Research Papers
The first 50 years of the advertising research foundation
Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
 
January 1, 1990
