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Wagner and Laufer (1982a, June 15). Up-market target groups (UTG): Competencies- consumption-communication. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/up-market-target-groups-utg-competencies--consumption-communication
Gramse and Laufer (1979a, November 01). The development of the "affinity index". ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/the-development-of-the-affinity-index-