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Up-market target groups (UTG): Competencies- consumption-communication

Date of publication: June 15, 1982

Catalogue: Seminar 1982: Improving Media Research

Authors: Marianne Wagner, Jörg Laufer

Abstract:

STERN here with presents the study "Up-Market Target Groups UTG (Gehobene Zielgruppen)" in which the attitudes and behaviour of West German senior executives in industry and administration are analysed. Around 3 million members of the West German working population belong to this group of people. This group is of special interest for advertising agencies and media, as it is they who move the points in the various stages of the decision-making processes in industry and administration. This study intricately describes their responsibilities in their various fields of work.

Marianne Wagner

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Jörg Laufer

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Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Friedrich Wendt

 

June 15, 1972

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Citation

Wendt, F. (1972a, June 15). Market segmentation and target groups . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/market-segmentation-and-target-groups-


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Target groups redefined

Catalogue: Seminar 1993: Competition In Publishing

Author: Rüdiger Schulz

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1993

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Schulz, R. (1993a, June 15). Target groups redefined. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/target-groups-redefined


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Affinity and communication indices as qualitative scales for the selection of target groups

Catalogue: Seminar 1981: Publishing in the 1980's

Authors: Georg Gramse, Kurt Ludwig

 

June 15, 1981

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Gramse and Ludwig (1981a, June 15). Affinity and communication indices as qualitative scales for the selection of target groups . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/affinity-and-communication-indices-as-qualitative-scales-for-the-selection-of-target-groups-


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Citation

Wagner and Laufer (1982a, June 15). Up-market target groups (UTG): Competencies- consumption-communication. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/affinity-and-communication-indices-as-qualitative-scales-for-the-selection-of-target-groups-