Back

The development of the "affinity index"

Date of publication: November 1, 1979

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Georg Gramse, Jörg Laufer

Abstract:

This paper traces the origins and development of "affinity" to media within the general framework of qualitative media research in West Germany and covers in detail the progress made in this area by the "Profiles" studies carried out by Gruner + Jahr.

Georg Gramse

Author

This is a long description of some author details.

Jörg Laufer

Author

This is a long description of some author details.

This could also be of interest:

Case Studies

The use of research in the development of tourist facilities

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Mary Short, Jonathan Wilkinson

 

June 15, 1983

×

Citation

Short and Wilkinson (1983a, June 15). The use of research in the development of tourist facilities. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-use-of-research-in-the-development-of-tourist-facilities


Research Papers

The development of a new service

Catalogue: Seminar 1990: New Product Development

Authors: Scott Edgett, Steve Jones

 

June 15, 1990

×

Citation

Edgett and Jones (1990a, June 15). The development of a new service. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-development-of-a-new-service


Research Papers

The role of the readers of Panorama and Grazia in the interpersonal communication process

Catalogue: Seminar 1983: Publishing A Better Product

Authors: Arnaldo Aisa, Luisa Pogliana

 

November 23, 1983

×

Citation

Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-role-of-the-readers-of-panorama-and-grazia-in-the-interpersonal-communication-process-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Gramse and Laufer (1979a, November 01). The development of the "affinity index". ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-role-of-the-readers-of-panorama-and-grazia-in-the-interpersonal-communication-process-