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The development of the "affinity index"

Date of publication: November 1, 1979

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Georg Gramse, Jörg Laufer

Abstract:

This paper traces the origins and development of "affinity" to media within the general framework of qualitative media research in West Germany and covers in detail the progress made in this area by the "Profiles" studies carried out by Gruner + Jahr.

Georg Gramse

Author

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Jörg Laufer

Author

This is a long description of some author details.

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https://ana.esomar.org/documents/tattoo-the-development-of-a-new-product