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Wilensky, A. (1997a, June 15). Strategic capital of brands within the new international and Latin American scenario (Spanish). ANA - ESOMAR. Retrieved June 26, 2024, from
Wilensky, A. (1997a, May 01). Strategic capital of brands within the new international and Latin American scenario. ANA - ESOMAR. Retrieved June 26, 2024, from
Archer, J. (1996a, November 01). Brand share wars . ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/brand-share-wars-
Greig, I. D. (1996a, September 01). Brand loyalty . ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/brand-loyalty-
Tizard and Link (1996a, June 15). Customer handling. ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/customer-handling
van Steen, R. (1996a, June 15). The showroom process. ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/the-showroom-process
Dyson, Farr and Hollis (1996a, June 15). Understanding, measuring and using brand equity. ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/understanding-measuring-and-using-brand-equity
Williams, Mollmann and Boutié (1996a, May 01). How to create customer preference . ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/how-to-create-customer-preference-
Fratczak-Rudnicka, B. (1995a, April 01). Problems connected with studying brand attitudes and brand images in a newly established market (Poland). ANA - ESOMAR. Retrieved June 26, 2024, from