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Van den Bergh, Garcia Grisanti and Barrera (2023a, April 25). Are you OK Zoomers?. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/are-you-ok-zoomers--12051
Van den Bergh, Garcia Grisanti and Barrera (2023a, April 25). Are you OK Zoomers?. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/are-you-ok-zoomers-
Girisken and Yagli (2017a, September 05). Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?. ANA - ESOMAR. Retrieved June 28, 2024, from