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Are you OK Zoomers?

Date of publication: April 25, 2023

Catalogue: Latin America 2023

Authors: Joeri Van den Bergh, Magdalena Garcia Grisanti, Javier Barrera

Abstract:

To understand Gen Z?s core challenges, values and desires, and prepare for potential shifts in consumer behaviour, Coca-Cola LatAm has engaged in a quantitative study among Gen Z (or Zoomers) in Argentina, Mexico, Colombia and Brazil, benchmarking the young consumers with the three older generations?i.e., Gen Y (commonly called ?millennials?), Gen X and (Baby) Boomers.  

Joeri Van den Bergh

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Magdalena Garcia Grisanti

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Javier Barrera

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Van den Bergh, Garcia Grisanti and Barrera (2023a, April 25). Are you OK Zoomers?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/are-you-ok-zoomers-


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Van den Bergh, Garcia Grisanti and Barrera (2023a, April 25). Are you OK Zoomers?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/are-you-paying-attention-