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Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?

Date of publication: September 5, 2017

Catalogue: Congress 2017: Visionary

Company:

Authors: Yener Girisken, Secil Hasegeli Yagli

Abstract:

In this study, the conscious findings are aimed to be blended with the target audience's emotional reactions to get a 360 degree insight what attracts Generation Z in TV commercials and whether these cause a tension for the grown-ups. Within combining conscious and unconscious systems' perspective, it is aimed to transform emotions into motion within a wider audience and strengthen the consumer centric stand of the brand.

Yener Girisken

Author

This is a long description of some author details.

Secil Hasegeli Yagli

Author

This is a long description of some author details.

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Girisken and Yagli (2017a, October 30). Cracking the code of impactful advertisement: How to appeal to both gen z and grown-ups?. ANA - ESOMAR. Retrieved May 13, 2025, from


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Citation

Girisken and Yagli (2017a, September 05). Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/when-genai-meets-gen-z