Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?

Date of publication: September 5, 2017

Abstract:

In this study, the conscious findings are aimed to be blended with the target audience's emotional reactions to get a 360 degree insight what attracts Generation Z in TV commercials and whether these cause a tension for the grown-ups. Within combining conscious and unconscious systems' perspective, it is aimed to transform emotions into motion within a wider audience and strengthen the consumer centric stand of the brand.

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