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Storey, J. (2005a, February 27). Creative brainstorming. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/creative-brainstorming
Storey, J. (2003a, October 26). Harnessing consumer and market trends to drive the category . ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/harnessing-consumer-and-market-trends-to-drive-the-category-