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Harnessing consumer and market trends to drive the category

Date of publication: October 26, 2003

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Author: John Storey

Abstract:

This presentation covers the key influences on the pizza category in terms of consumer and market trend research and brings together how category insights are developed from many examples of research techniques actually used in this case study.

John Storey

Author

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Citation

Storey, J. (2003a, October 26). Harnessing consumer and market trends to drive the category . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/category-management-and-effective-consumer-response