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Kashyap, D. (1996a, March 01). Marketing myopia revisited . ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/marketing-myopia-revisited-
von Ulmenstein, C. (1995a, December 01). Beyond demographics. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/beyond-demographics
Hamilton, J. (1995a, February 14). How to ask a question and what to avoid. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/how-to-ask-a-question-and-what-to-avoid
Suntook, F. (1994a, June 15). So what? So nothing! (Or putting yourself in your client's shoes). ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/so-what-so-nothing-or-putting-yourself-in-your-client-s-shoes-
Zaklama, L. (1994a, January 01). Problems of conducting research in difficult markets. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/problems-of-conducting-research-in-difficult-markets
Passerieu, K. (1993a, June 15). What changes will be needed within the research agency?- Radical change, evolution or heads down?. ANA - ESOMAR. Retrieved July 01, 2024, from
Oehler, T. (1993a, June 15). From party rule to rating rule. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/from-party-rule-to-rating-rule
Goodyear, M. (1993a, June 15). Strategy 2000. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/strategy-2000
Broadbent, K. (1993a, June 15). Changing roles and new opportunities in the international client-agency relationship or are we using a sextant to steer a spaceship?. ANA - ESOMAR. Retrieved July 01, 2024, from