Abstract:
Questionnaire design must be regarded as one of the most critical phases of a market research survey because if the required information is not covered adequately or if the questions are not asked properly then no amount of clever interviewing or ingenious post-analysis, either by man or by computer, can put things right. In this respect. It allows even less flexibility than samplIng. To construct a good questionnaire is a task which is both difficult and interesting. There is a veritable minefield of obstacles to be overcome, but at the same time there exists a series of quite simple rules to guide us through these successfully. Therein lies part of the interest. The other interest lies in the fact that each new survey brings with It Its own particular set of problems. The challenge is a real one each time.
Research Papers
Layout, format and order of questions
Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Jack Hamilton
 
February 14, 1995
Research Papers
ChatGPT, What?s All the Fuss?
Catalogue: Congress 2023
Authors: Sandy Casey, Tim Brewer
 
September 27, 2023
Research Papers
Practical experience with central telephone interviewing
Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Ian Jarvis
Company: Burke, Inc.
September 1, 1978
