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Gómez and Fernández (2018a, September 23). Country branding. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/country-branding
Fernández and Gómez (2018a, May 14). Country branding (Spanish). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/country-branding-spanish-