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Country branding

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Laura Catalina Gómez, Pedro Fernandez

Abstract:

A country impacted by armed conflict for more than 50 years needs a constant fuel on its international brand campaign to surpass the negative perception of those who have not visited the country and build strong reasons to vanish misconceptions.

Laura Catalina Gómez

Author

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Pedro Fernandez

Author

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Gómez and Fernandez (2018a, September 23). Country branding. ANA - ESOMAR. Retrieved April 22, 2025, from


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