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Kaylor and Van der Hart (2023a, September 27). How an Agile Community Approach Supported the Transition from Uncle Ben's to Ben's Original. ANA - ESOMAR. Retrieved June 22, 2024, from
Haglund, Wiren, Engist, Englund and Berthelsen (2023a, September 27). The New Marketing Renaissance. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/the-new-marketing-renaissance
Sauer, McGuire and Thomas (2019a, September 08). Making sound decisions. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/making-sound-decisions
McGuire and Sauer (2019a, September 08). Making sound decisions. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/making-sound-decisions-10668
Ollivier-Lamarque, Herbert Collet and Carpentier (2001a, October 28). Brand identity management in the context of global brands . ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/brand-identity-management-in-the-context-of-global-brands-
B.V., E. (1995a, May 01). Marketing and research today (May 1995). ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/marketing-and-research-today-may-1995-
Feldwick, P. (1994a, June 15). Reports of the death of brands have been greatly exaggerated. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/reports-of-the-death-of-brands-have-been-greatly-exaggerated
Kapferer, J. (1986a, June 04). Beyond positioning. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/beyond-positioning
Haworth and Bowring (1983a, November 23). Body language in newspapers . ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/body-language-in-newspapers-