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Aboul-Fath, M. (1992a, June 15). What advertisers expect from TV audience research and what they actually get. ANA - ESOMAR. Retrieved September 22, 2024, from
Aboul-Fath and Zaklama (1992a, June 15). Ariel high suds detergent in Egypt. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/ariel-high-suds-detergent-in-egypt
Chapman, J. S. (1992a, June 15). Gaining a competitive edge. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/gaining-a-competitive-edge
El-Tigi and Wafai (1992a, June 15). Localization versus standardization of global advertising. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/localization-versus-standardization-of-global-advertising
Raffoul, A. (1992a, June 15). Adults and young teenagers. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/adults-and-young-teenagers
Sayers, A. (1992a, June 15). Understanding the new generation. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/understanding-the-new-generation
Lemmens and Khoury (1992a, June 15). Assessing marketing opportunities- The benefits of integrating the qualitative and the quantitative. ANA - ESOMAR. Retrieved September 22, 2024, from
Craton, D. M. (1992a, June 15). Responding to market change by new brand development. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/responding-to-market-change-by-new-brand-development
Cook, J. . (1992a, June 15). The use of consumer research to assess the potential and optimize the launch of a new brand in the Arabian Peninsula. ANA - ESOMAR. Retrieved September 22, 2024, from