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Gaining a competitive edge

Date of publication: June 15, 1992

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: John S. Chapman

Abstract:

This paper discusses the need for supplementing the research you do on your customers with research on your competitors. This approach will provide your firm with a more complete database upon which to formulate its strategies and tactics. The paper examines the rationale for including research on the competition and presents an outline for a program to complete the competitor analysis including some common techniques that can be used.

John S. Chapman

Author

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Citation

Chapman, J. S. (1992a, June 15). Gaining a competitive edge. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/gaining-a-competitive-edge