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Videos
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Citation

King and Calvachi (2024a, August 05). Making Your Brand Culturally Iconic. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/making-your-brand-culturally-iconic-12486


Videos
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Citation

Horn and Stephen (2024a, August 05). From shelf to sip. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/from-shelf-to-sip


Videos
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Citation

Vriens and Verhulst (2024a, August 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy


Videos

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption-12381


Videos
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Citation

Meijer, S. (2023a, October 05). Ahead of the curve. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/ahead-of-the-curve


Videos

What's the occasion?

How to maximise occasion opportunities for your brand in 2024 and beyond.

Catalogue: Congress 2023
Author: Simon Bailey
Company: Kantar
October 5, 2023
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Citation

Bailey, S. (2023a, October 05). What's the occasion?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/what-is-the-occasion


Videos

The End of Dinosaur Advertising: Measuring Brand Effects Today

Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today-11939


Webinars

Growing together

Join thought leaders in a discussion that touches on human empathy, consumer closeness and brand purpose with the ambition of exploring the drivers of future growth post Covid.

Catalogue: Vision and Values 2021
Authors: Tony Li, Dangjaithawin Anantachai, Nongchanok Stananonth, Rekha Nair
Companies: PMI CO. LTD., INTAGE HOLDINGS Inc.
October 25, 2021
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Citation

Li, Anantachai, Stananonth and Nair (2021a, October 25). Growing together. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/growing-together


Videos

The new rules of attraction

Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing,...

Catalogue: ESOMAR Smart Data Lab
Author: Samantha Bond
November 4, 2019
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Citation

Bond, S. (2019a, November 04). The new rules of attraction. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-attraction-10973