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From shelf to sip

Date of publication: August 5, 2024

Catalogue: North America 2024 - Innovation

Companies: AMC Global , Suntory

Authors: Shira Horn, Jenny Stephen

Abstract:

Shira Horn

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Jenny Stephen

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Research Papers

From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer

Catalogue: North America 2024 - Innovation

Authors: Shira Horn, Jenny Stephen

Companies: Suntory , AMC Global

July 5, 2024

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Citation

Horn and Stephen (2024a, July 05). From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer. ANA - ESOMAR. Retrieved May 16, 2025, from


https://ana.esomar.org/documents/from-shelf-to-sip-uncovering-a-winning-consumer-journey-for-suntory-global-spirits--196-hard-seltzer


Research Papers

How to maximise shelf sales and profitability

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: John Gordon

 

August 1, 1975

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Citation

Gordon, J. (1975a, August 01). How to maximise shelf sales and profitability. ANA - ESOMAR. Retrieved May 16, 2025, from


https://ana.esomar.org/documents/how-to-maximise-shelf-sales-and-profitability


Research Papers

The allocation of shelf space over article groups

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Peter S.H. Leeflang

 

August 1, 1975

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Citation

Leeflang, P. S. (1975a, August 01). The allocation of shelf space over article groups. ANA - ESOMAR. Retrieved May 16, 2025, from


https://ana.esomar.org/documents/the-allocation-of-shelf-space-over-article-groups


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Citation

Horn and Stephen (2024a, August 05). From shelf to sip. ANA - ESOMAR. Retrieved May 16, 2025, from


https://ana.esomar.org/documents/the-allocation-of-shelf-space-over-article-groups