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Videos

Face off

Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. However rather than a movie, this real life couple head instead to the ESOMAR stage to present their different perspectives (and...

Catalogue: Congress 2017: Visionary
Authors: Madhumita Chakraborty, Mukesh Kumar
December 4, 2017
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Citation

Chakraborty and Kumar (2017a, December 04). Face off. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/face-off


Research papers

Building effective networks

The world is becoming more complex - consumers are exercising greater choice, information sources of information are fragmenting, and the regulatory and political environment is growing more sensitive. In such an environment, the asks of the Insights...

Catalogue: Asia Pacific 2017: Discoveries
Author: Madhumita Chakraborty
May 9, 2017
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Citation

Chakraborty, M. (2017a, May 09). Building effective networks. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/building-effective-networks


Research papers

DigiAsia

For youth marketers like Pepsi, social media is a potent tool to keep abreast of changing youth values, expressions and aspirations. While marketers realize the growing importance of tapping into youth conversations in channels outside of qualitative...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Rakesh Kumar, Madhumita Chakraborty
Companies: PepsiCo, KANTAR TNS Malaysia
November 6, 2012
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Citation

Kumar and Chakraborty (2012a, November 06). DigiAsia. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/digiasia