Abstract:

The world is becoming more complex - consumers are exercising greater choice, information sources of information are fragmenting, and the regulatory and political environment is growing more sensitive. In such an environment, the asks of the Insights function are becoming more demanding - in terms of a widening sphere of influence, becoming more predictive and real time in analytics, and taking on more activities. In such an environment the Insights team is suddenly finding that they finally have a seat at the executive table with the attention of the wider organization. This paper reflects the journey of PepsiCo India to effectively build networks to drive greater impact to business.