Resources Library by ANA

Visual language as an integrated, multicultural medium for product design and testing: How to optimise the product-consumer-researcher client relationship

Visual language has become an invaluable integrated-multicultural communication medium between consumer and product, consumer and researcher, researcher and research user and research user and consumer. It is also a powerful aid for product design...

Catalogue: Seminar 1995: Successful Product Engineering

Authors: Clara Origlia, Giorgio Origlia

Company: Market Dynamics International srl

June 15, 1995

Research on tap

This paper discussed the relationship between a research buyer, Yorkshire Water, and a research provider, Robertson Bell Associates (RBA) Limited. It explores how this relationship has developed over time, and at how a flexible approach has been...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Christina Bennett, Paul Vittles

September 1, 1994

Information technologies and the new car marketing

In today's high-tech, high-speed markets, as organizations seek more effective ways to reach and hold increasingly unreachable and untenable customers, the application of information technologies (IT) to the processes of marketing has become an...

Catalogue: International Automotive Marketing Conference 1994

Author: Richard Brookes

June 15, 1994

The potential for direct delivery in the asset finance market

This paper presents some of the key findings from a qualitative research project conducted by NOP Corporate and Financial on behalf of Lombard Business Finance. The overall objective of the research presented in this paper was to determine the...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Authors: Nick Watkins, Lucy Baker

June 15, 1994

The relationship between primary producers and the processing sector

This paper employs a business-to-business relationship marketing perspective to investigating and quantifying the relationship between Australian grain growers and an agribusiness food processing firm. The next section provides the conceptual...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Michael O'Keeffe

June 15, 1994

The dynamics of change in client/agency relationship

The objectives of this paper are to define the changes which have occurred in the client/agency relationship and the dynamics of these changes. After tracing the path of Industrial Research to Business-to-Business Research, the paper describes: the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: Jean Bigant, Christine J. Freeman

Company: GfK

June 15, 1994

The category management revolution

Category Management represents a very significant new phase in the development of retail marketing & retailer/manufacturer relationships. It offers tangible benefits, and its potential is apparent to leading retailers and manufacturers alike....

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Colin Buckingham

Company: Nielsen

June 15, 1993

Information and stimulation

This paper examines the issue of consultancy as an inherent and inevitable element of much qualitative research and looks at the way this affects the relationship between buyers and suppliers. Some difficulties of definition are explored, especially...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Arnold Cragg

June 15, 1993

Changing roles and new opportunities in the international client-agency relationship or are we using a sextant to steer a spaceship?

Today the kinds of projects undertaken by research managers are no longer confined to traditional types of research. There are projects bringing together cross-functional teams and consumers to brainstorm ideas or to solve problems; there are...

Catalogue: Seminar 1993: Marketing And International Research

Author: Kay Broadbent

June 15, 1993