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Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/from-a-survey-of-market-needs-to-the-designing-of-a-total-product
Malaise and Blanchard (1975a, June 01). Sequential models for product development and launch. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/sequential-models-for-product-development-and-launch
Bigant and Tuvee (1975a, March 01). From broad concept to market test or "the cowl makes the monk" . ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/from-broad-concept-to-market-test-or-the-cowl-makes-the-monk-
Penny, Hunt and Twyman (1971a, August 01). Product testing methodology in relation to marketing problems. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/product-testing-methodology-in-relation-to-marketing-problems
Arndt, J. (1970a, June 15). A beer tasting experiment. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/a-beer-tasting-experiment
van Tulder, J. J. (1969a, June 15). Pre-testing. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/pre-testing
Leyshon, A. M. (1967a, August 01). Product testing in an engineering company. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/product-testing-in-an-engineering-company
Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold". ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-
Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold"(German). ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-german-